Saturday, September 5, 2009

No More Letterman Jackets

Harvard Yard
Photography: Derrick Gomez

I was intrigued by this story because I recognized Zack Clark (Major Model Management).
Harvard has finalized a licensing deal for a New England inspired clothing line made up of seersucker, old school plaids, and tartan looks.

There will be no Veritas seals or emblazoned 'H's. Instead, the designers at Wearwolf, a Manhattan-based private company that created the line, will add crimson-thread buttonholes and collar details, a subtle nod to their sartorial inspiration.
Oxford shirts start at $165, and sports coats run to $495. The company declined to discuss its projected sales figures.
John Longbrake, a university spokesman disputed the idea that a preppy, Harvard-branded clothing line would diminish the university's efforts to appeal to students of diverse backgrounds.
He noted that Harvard began licensing its name for clothing in the 1980s, in part to help raise funds for financial aid, and that such deals now generate about $500,000 a year in revenue.

This is pretty interesting. Most universities make a great deal of money from sales of apparel but this would probably be a good look. A high-end preppy brand along the lines of Ralph Lauren, the line is set to arrive in national department stores beginning in February under the name Harvard Yard.

[Read more about it HERE]

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