Sunday, July 19, 2009

All About the Roosevelts



I ran across this Taco Bell commercial on a website that I frequent. The commercial is said to be an insult to hip hop. Honestly, I think that any offense taken would be without merit. The video pokes fun of the hedonism and materialism of hip hop. The title and hook are actually taken from a real hip hop song, All About the Benjamins. Sure, there are real hip hop artists still around such as Common, Lupe Fiasco, Mos Def, etc. However, hip hop has come to be synonymous with superficial things such as beauty and wealth, as is the case with most genres of popular music.
I don't find the commercial particularly that funny/effective but that's not because I'm offended. The funny thing is the obvious lack of color in the casting choices. That only adds to the satire and giggle factor. You want to bring up social issues? The fact that rap music's biggest consumers tend to be suburban white males is another issue entirely, thus making them fans of music which is recorded by people whose lives reflect the main things that the white boys fear.
In the mean time, it's just a taco commercial. Let it go.

[Read the piece which brings attention to the commercial HERE]

The commercial reminds me of this Sir Mix-A-Lot inspired Spongebob Squarepants Burger King commercial.


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